Friday digest before the drive up.
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Yoocal · Audience
Second-home.
Midweek reopen. Shoulder season. Friday arrive from the airport. The town should still have a desk.
Reopen the house
Information-poor windows are the product opportunity.
About 59% of Park City housing units are not primary residences. Second-homes decide weekends remotely and need trust, not a junk firehose.
January 2027 without Sundance still needs a story: Snow League, FIS, dining, free, kids. We never invent a festival that moved.
Moments
When second-homes open Yoocal.
What is actually on when Main is thin.
Mud season and late March still matter.
Same nightstand pipe as hotels.